G-Star has revealed a campaign for fall 2017 highlighting its Elwood silhouette. The campaign highlights individuals who stand out through style as well as their own unique voices and activism.
As co-owner and head of imagination for the brand, Pharrell described the campaign as rooted in good energy. “For this campaign we specifically chose outspoken individuals with their own sense of style,” said Pharrell. “The energy that happened when this talented group of people came together was beautiful, what set them apart actually brought them together.”
Images include model/activist Adwoa Aboah and her sister Kesewa, along with models India Graham, Brooke Perry, actor Connor Newall and and Lennon Gallagher (son of Oasis frontman Liam Gallagher).
Launching in September 2017, the campaign also features a new Elwood “Earth Colors” collection, a description that reflect the natural dye used in the making of the pants.