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Campaign August 30, 2017
By Samia Grand Pierre
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Campaign

G-Star Encourages Activism Through Elwood Campaign For Fall 2017

August 30, 2017. Leave a Comment

G-Star has revealed a campaign for fall 2017 highlighting its Elwood silhouette. The campaign highlights individuals who stand out through style as well as their own unique voices and activism.

As co-owner and head of imagination for the brand, Pharrell described the campaign as rooted in good energy. “For this campaign we specifically chose outspoken individuals with their own sense of style,” said Pharrell. “The energy that happened when this talented group of people came together was beautiful, what set them apart actually brought them together.”

Images include model/activist Adwoa Aboah and her sister Kesewa, along with models India Graham, Brooke Perry, actor Connor Newall and and Lennon Gallagher (son of Oasis frontman Liam Gallagher).

Launching in September 2017, the campaign also features a new Elwood “Earth Colors” collection, a description that reflect the natural dye used in the making of the pants.

Campaign Denim Adwoa Aboah Brooke Perry Connor Newall G-Star india Graham Kesewa Aboah Lennon Gallagher Pharrell

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The GOAT Serena Williams says farewell to her care The GOAT Serena Williams says farewell to her career as a professional tennis player in the September issue of American Vogue.

In the cover story, which is a must read, Williams shares some thoughts on her evolution away from tennis and says,"Believe me, I never wanted to have to choose between tennis and a family. I don’t think it’s fair. If I were a guy, I wouldn’t be writing this because I’d be out there playing and winning while my wife was doing the physical labor of expanding our family. Maybe I’d be more of a Tom Brady if I had that opportunity. Don’t get me wrong: I love being a woman, and I loved every second of being pregnant with Olympia. I was one of those annoying women who adored being pregnant and was working until the day I had to report to the hospital—although things got super complicated on the other side. And I almost did do the impossible: A lot of people don’t realize that I was two months pregnant when I won the Australian Open in 2017."

The cover editorial was styled by Gabriella Karefa-Johnson, who in 2020 became the first black woman to style a U.S. Vogue cover.

This cover was also one of the last projects hairstylist #LatishaChong worked on before  she sadly passed away in July this year.

Make-up by Raisa Flowers, nails by Dawn Sterling, and photography by Luis Alberto Rodriguez.
In 'Summer Renaissance' from Beyoncé's Renaissanc In 'Summer Renaissance' from Beyoncé's Renaissance album, the lyrics" This Telfar bag imported, Birkins, them shits in storage." Is creating a bit of a stir between the pro and anti Birkin dolls. 

After The Cut published a story titled "Our Condolences To The Birkin" the internet got into their feelings. 
 
Tiktoker tastechidera weighs in on the first video, then on the second clarifies her stance as not anti Telfar.

The last video is by stylist Ebony Brown ( TiKTok fashionablyfearless) who does not support owning a Birkin.

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Know for his 1983 Pleats Please collection, L'Eau D'Issey fragrance, the Bao Bag, to name a few, Miyake's design legacy is meaningful. 

Expressing of view of fashion that was artful and timeless, he once said, "Anything that’s in fashion goes out of style too quickly. I don’t make fashion. I make clothes."

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SavageXFenty won the Femmy 'Brand Disruptor Award. SavageXFenty won the Femmy 'Brand Disruptor Award. The annual awards, honor excellence in the intimates apparel industry.The gala ceremony was at Cipriani, NY on August 2nd, 2022.

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