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Nike August 28, 2017
By Lois Sakany
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Nike

Compton Rapper Kendrick Lamar Pledges Sneaker Allegiance To Nike

August 28, 2017. Leave a Comment

Los Angeles rapper Kendrick Lamar announced Saturday (August 26, 2017) via social media he’s now an ambassador to Nike, a role that was hinted at in his “Loyalty” video in which he wore Air Max 97 sneakers throughout.

In his announcement, Lamar mentioned Nike’s Cortez silhouette, a shoe that’s long been viewed (along with Converse Chuck Taylor) as a style mainstay of Compton hip hop. As it happens, one of Nike’s biggest pushes this year has been the celebration of the Cortez’s 45th anniversary.

At MTV’s Video Music Awards last night (August 27th) Lamar wore a pair of Nike Cortez sneakers on the red carpet and on stage, opening the show with a performance of his singles “DNA” and “Humble.” Lamar went on take home six awards,  including artist of the year, video of the year and best hip hop video.

Cortez. Since day one. #teamnike #TDE @nike @nikelosangeles pic.twitter.com/HEfReKy6zd

— Kendrick Lamar (@kendricklamar) August 26, 2017

Long before the paid endorsement, Lamar shouted out the Cortez in his 2013 single “Control,” with the lyrics, “And I ain’t rocking no more designer shit; white tees and Nike Cortez.”

Prior to Nike, Lamar had an agreement with Reebok, a partnership that was announced in December 2014 for what appears to be a two-year agreement. While with Reebok, Lamar promoted the brand’s Ventilator, Classic Leather and Club C styles. His final collaborative shoe with Reebok was released in January 2017.

Lamar wins big at MTV’s VMA 2017

#KendrickLamar took home six #VMA Awards! Including Music Video of the Year…

A post shared by East Coast Renaissance (@ecrenaissance) on Aug 27, 2017 at 9:22pm PDT

Nike Sneakers Cortez Kendrick Lamar Kendrick Lamar Nike Reebok Reebok

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