Supreme‘s week No. 4 drop is very much dominated by its very extensive collaboration with Japanese label Hysteric Glamour. While there’s a lot to love about this punky collection, part of the issue is that the “fuck you” repeat graphic featured on a lot of the items is very aggressive.
While the collection will of course sell out, a lot of people are saying they wouldn’t wear garments featuring such intense language. No doubt there are those who see a willingness to wear a “fuck you” shirt as a litmus test for a “true” Supreme customer, but whatever, not everyone feels that angry. That said, the collection probably do very well in Japan where some of the anger of the message will be lost in translation.
Despite all the controversy, there is a lot of interest in the Hysteric Glamour duvet and pillowcase ($398) and staying on the household tip, the Hysteric Glamour mug ($38) though both are viewed as very pricey. Putting aside the language, the colors and graphics are actually dope and even if nobody is talking about it, we think the f-u football t-shirt ($88) is a winner.
For Supreme items, there has been a lot of chatter around the long-sleeve sacred heart pocket t-shirt ($88) available in six colors. And that’s about it!
The online drop will occur on September 14, 2017 at 11:00 BST for the European site and 11:00 EST for the U.S. site. Physical stores in New York, Los Angeles, London and Paris open at 11:00 local time. The collection goes live in Japan on September 16th.
If you’re brand new to shopping Supreme online, Reddit has a great beginners guide here.
Check out all the top items plus a complete list of items via @dropsbyjay below.