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Campaign September 3, 2017
By Lois Sakany
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Campaign

Chanel Introduces Gabrielle Fragrance With Visual Featuring Music By Beyoncé

September 3, 2017. Leave a Comment

Chanel has rolled out a campaign for its new Gabrielle fragance, an ad fronted by four-year brand ambassador Kristen Stewart.

Chanel describes the fragrance as based on four flowers: orange blossom, ylang-ylang, jasmine and Grasse tuberose. The fragrance is said to be a celebration of Coco Chanel’s life before she started the label and references her birth name, Gabrielle Bonheur Chanel.

The visual features the song “Runnin’ (Lose It All)” by U.K. DJ/songwriter/singer Naughty Boy aka Shahid Khan featuring Beyoncé and Arrow Benjamin.

While Bey’s vocals in the visual add some energy to the campaign, her most dedicated fans are a little less excited, simply because they know the single was released pre-Lemonade in August 2015.

Check out the behind-the-scene images and video below.

Campaign Beyoncé Chanel Karl Lagerfeld Kristen Stewart Naughty Boy Perfume

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#Beyoncé and stylist #KjMoody decided to channel #Beyoncé and stylist #KjMoody decided to channel an 'Alien Superstar' in a custom Gareth Pugh and Amina Muaddi silver pumps for the Roc Nation brunch this weekend.

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Music was provided by violinist Jennifer Koh, who performed “Einstein on the Beach” by Philip Glass. 

In the show notes, Jacobs included the following quote from Westwood: “Fashion is life-enhancing, and I think it’s a lovely, generous thing to do for other people.”

🎥 WWD
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