Fenty By Puma Stunts With Spring Collection Embracing U.S. Sport Style

Puma and Rihanna returned to New York to present their Fenty by Puma spring 2018 collection, one that revealed a re-embrace of all American sport style. Themed on a color palette of blue, green and orange, the coolest look was the loose cut nylon pants that nicely updated a retro look with tech fabrics and

Set in Manhattan’s spacious Park Avenue Armory, the show kicked off with a roar when three motocross bikers roared into the darkened space and proceeded to go air born between two ramps that sat among a field of pink sparkle dunes, a stunt that had a roomful of jaded New Yorkers screaming with delight.

Once again, Rihanna tapped Slick Woods to open her show, as she did her fall 2017 collection with Puma. Woods has also been featured prominently in her Fenty Beauty campaign.

Guests in attendance were a who’s who in hot and popping creatives, including Cardi B and Offset, Dave East, Big Sean and Jhené Aiko, Dave East and Jerry Lorenzo, among others.

Check out video of the motocross intro plus images from the show below.