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Streetwear October 20, 2017
By Lois Sakany
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Streetwear

Barney’s Announces ‘The Drop’ In-Store Activation Madison Ave. Store

Barneys New York 60 jeh

October 20, 2017. 2 Comments

It’s common knowledge among retailers in the age of internet that one needs to do more than just open one’s door and hope people decide to leave their homes and come shop. Over the past few years, retailers have begun to add on all sort of enticing events to lure customers into their stores.

In partnership with streetwear site Highsnobiety, Barneys New York is using its considerable space along with extensive, top-tier relationships to host a weekend-long series of activations within its Madison Avenue store. The event will see the release of more than 30 exclusive capsule collections plus 40 in-store activations and designer appearances.

DJs include Heron Preston and Virgil Abloh, a curated space by Fear of God designer Jerry Lorenzo, a custom Fila installation, tattoos provided by JonBoy and piercings via J. Colby Smith.

The Drop at Barney’s will take place Saturday, October 28, 2017 from 10:00 AM to 9:00 PM and Sunday, October 29th from 11:00 AM to 7:00 PM at Barneys located at Madison Avenue and 61st Street. Judging by the schedule, Saturday definitely is the day you want to be there.

If you’re interested in attending, register in advance at barneys.com/thedrop.

Check out the tentative schedule below.

Saturday, October 28th
Designer Appearances:
Virgil Abloh of Off-White
Mike Amiri
Guillermo Andrade of 424
Marcelo Burlon of County of Milan
Greg Lauren
Jerry Lorenzo of Fear of God
Heron Preston
Francesco Ragazzi of Palm Angels
Samuel Ross of A-Cold-Wall*
Chris Stamp of Stamped
Ben Taverniti of Unravel Project
Activations:
Ear piercing by J. Colby Smith
Tattoos by JonBoy
Tarot Card readings by Pamela Love

Sunday, October 29th
Designer panel discussions
Activations:
Ear piercing by J. Colby Smith
Tarot Card Readings by Pamela Love

Barney’s image via

Streetwear A Cold Wall A-Cold-Wall Barney's Chris Stamp Fear of God Fila Heron Preston High Snobiety Jerry Lorenzo Samuel Ross Virgil Abloh Virgil Abloh

Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

Stay tuned for more updates!

#vans
#valentino 
#valentinoxvans
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