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H&M And Erdem Set The Stage For Collabo With Flower-Filled Film

October 27, 2017. Leave a Comment

H&M and Erdem have released a visual that sets the one for their upcoming collaborative collection. Tapping Strictly Ballroom director Baz Luhrman, the short, titled “The Secret Life of Flowers,” is shot in a mansion where spring blooms eternally.

The cast is made up of up-and-coming actors and models including Tom Rhys Harries, Ruby Dagnall, Saskia de Brauw, Fernando Cabral and more. Naturally, they’re all wearing pieces from the collection.

Lurham explained the film is meant to provide an escape. “I wanted the film to be like a whole movie,” said Lurham. “It’s a very modern love story, set in a country house that is full of its own secrets and it’s like a metaphor for our times; it’s harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring.”

Check out the gorgeous film below and shop the collection on November 2, 2017.

Uncategorized Baz Luhrman Erdem Erdem H&M HM

Words by Lois Sakany

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