DJ, model and street style star Sita Abellan has been tapped by Nike to host a six-part video series exploring sneaker culture titled, “La Vida de Sita.” In her debut episode, Abellan interviews r&b artist Ian Isiah to talk about the cultural importance of Nike’s Air Force 1 sneakers, better known as Uptowns.
The episodes are being rolled out on Italian retailer Luisaviaroma where customers who purchase a pair of Air Force 1 receive an exclusive tote bag with stickers and stencils to customize the sneakers.
Check out the episode below.
