French house Cacharel breaks new ground with the choice of Ethiopian-British singer Izzy Bizu as the face of its new Yes I Am fragrance. Known for the cult status of its Anais Anais perfume launched in 1978, previous campaigns have featured Kate Moss and Gisele Bundchen.
“Yes I Am embodies the growing independence and power of the generation of young women who inspired the French house’s forthcoming scent,” said the label in a press statement made to WWD.
Packaged in a fun lipstick-shaped bottle, Yes I Am will be available at retail on January 22, 2018.
