Fendi made a big statement (some thought too big) with logos with on its men’s runway in mid-January, and the luxury label kept the same energy for it’s women’s fall 2018 show with the label’s signature, all-over “f” logo shown prominently on multiple clothing and accessory items.
In addition to logos, the label also brought back Scottish-born, London-based graphic artist Reilly, whose graphics were used as part of the men’s fall 2018 collection. For the women’s line, Reilly created a Fendi logo top inspired by a bootleg version of the Fila logo. The classic logo was featured on two different sweatshirt silhouette though rather than making use of cotton as is typical, Fendi made an elevated statement with shaved mink fur, offered in either black or white.
Commenting on the partnership, Reilly wrote on Instagram, “I’m beyond flattered, I’m stunned, I’m utterly delighted, I’m… I’m … just so happy that some of my work that was made in the spirit of fun for lols likes and sharing should end up in the real world being seen by Karl Lagerfeld let alone made part of the Fendi collection.”
A graduate of Royal College of Art, Reilly is known for commenting on consumer culture in particular how perception of athletic, streetwear and luxury brands are influenced by logos. In addition to Fendi, Reilly has created illustrations for Gucci, Lamborghini, Microsoft, Nike, LVMH, Ray-Ban, Coca Cola and Jimmy Choo, among others.
Models who walked the Fendi runway included Adwoa Aboah, Binx Walton, Kaia Gerber plus sisters Bella and Gigi Hadid. Front row guests included Sita Abellan,Tommy Dorfman, Chloe Grace Moretz and Jamie Campbell Bower.
Check out Fendi and Reilly’s items below, along with additional looks from the runway and backstage.
“I’m beyond flattered…”
I’m beyond flattered, I’m stunned, I’m utterly delighted, I’m… I’m … just so happy that some of my work – that was made in the spirit of fun for lols likes and sharing – should end up in the real world being seen by Karl Lagerfeld let alone made part of the @fendi collection. So I would like to thank Karl his team and everyone at @fendi for their generosity of spirit sense of humour and sheer panache for including a small part of my work in a small part of their collection. Love you guys forever ❤️ #fendi #family