The Kith empire as led by Ronnie Fieg now extends from sea to shining sea with the opening of a new location in Los Angeles, marking the seventh Kith shop and the retailer’s fourth flagship. The store will carry offerings for men, women and children.
Commenting on the new location, Fieg wrote on Instagram, “When thinking about Kith reaching the West Coast of this country it brings the feeling of accomplishment to a whole other level and keeps me going. The idea that I can touch people in other cities with what I do inspires me the most. Another dream and notch in the timeline comes to fruition this Friday when Kith permanently touches down in the City of Angels.”
Claiming a spacious 3,500 square foot space, the interior was designed by design firm Snarkitecture, which has designed all previous Kith store interiors. The hallway entry to the slate grey store is marked by Kith’s signature white sneaker casts, which in this store make use of 200 white Jordan Retro 6 silhouettes hanging from a foliage-filled ceiling.
Located within the Jordan hallway sits the Kith Treats cereal bar, which will offer commuter bowls, ice cream swirls, milkshakes and Kith Treats merchandise.
The centerpiece of the store is a floor-to-ceiling circular glass display, within which is housed the store’s sneaker shopping section.
The store opening on February 16, 2018, coincides with Kith’s second “Long Live the King” collaborative capsule with Nike and LeBron James. Reflecting the launch, the Los Angeles store also features gold link basketball hoop displays and a “long live the king” throne.
All told, the store is another bold and beautiful feather in Fieg’s cap.
Kith Los Angeles is located on the lower level of 8500 West Sunset Boulevard with entrances from the parking level (entrance on La Cienega), the outdoor courtyard elevator or the staircase inside the entrance of Fred Segal.
Check out images of Kith Los Angeles below.
“Growing up in Queens…”
Growing up in Queens in the early to mid 90’s, the West Coast was unchartered territory. It was us vs them. LA had Pac and New York had Big. It seemed like both cities were the only ones that existed at the time. As I got older and was finally able to start traveling here, I began gaining more and more of an appreciation for it. It was the opposite of New York in terms of location and weather but was a place I was warming up to. In 2015 I began planting the seed when I brought Kith to LA for our first West Coast Pop-Up. I wanted to see how and if the people would interact with the brand. I was overwhelmed with the reaction. Since then we’ve done two more pop-ups in LA, and both successes were proof to me that we needed to be here. When thinking about Kith reaching the West Coast of this country it brings the feeling of accomplishment to a whole other level and keeps me going. The idea that I can touch people in other cities with what I do inspires me the most. Another dream and notch in the timeline comes to fruition this Friday when Kith permanently touches down in the City of Angels.