Adidas Originals reveals a new global campaign in support of its women’s Arkyn silhouette, a shoe featuring a mesh upper and a minimalist lacing system (similar to the Hu) that sits on a Boost midsole.
Starring Kendall Jenner, the campaign images also feature Serbian artist Ana Kras, florist Marisa Competello, musician Syv De Blare and soccer player Florencia Galarza
Each woman was shot in the personal environment of their choosing with Jenner opting for her SoHo apartment. Imagery was shot by Bronx-based photographer Renell Medrano, marking her first global campaign, with video handled by Thuan Tran.
Priced at $140, the Akryn launches on April 5, 2018 and will be offered in black, blush and white. It will be available at adidas.com as well as top-tier retail accounts.
Video shot by Thuan Tran
My first official global campaign I directed for @adidasoriginals shot by my road dawg @onlunchbreak Along with all these beautiful female creatives 💪🏾 @kendalljenner @syvdeblare @florencia.galarza @teget Director: Renell Medrano DP: Thuan Tran AD: @mattafrika Producer: @weiliwang83 1st AC: @joeybwhoelse 2nd AC: @andfurthermoore Agency: @johannesleonardo