Luxury labels are having a global moment, in particular the storied houses who are well known for their distinct logo stories. Italian label Fendi tapped into the all-over-logo story in a big way with recent presentations and an impressive list of celebs have embraced the look.
Over the past few weeks, Keyshia Ka’oir Davis, Gucci Mane, Jhené Aiko, Big Sean, Kourtney Kardashian, Sita Abellan, Gigi Hadid, Hailey Baldwin and Anna Dello Russo to me a few have been photographed sporting Fendi’s distinct Zucca logo.
The distinct double-f logo dates back to 1965 when Karl Lagerfeld first began working with the Fendi sisters. The logo was created by Lagerfeld to provide the label with an immediately identifiable symbol and it was one that was a big part of the brand’s design messaging during the ’70s through the early ’90s.
Check out recent Fendi Zucca logo celeb spottings as well as throw back images of Tupac and Lil Kim wearing the label from back in the day.