The video opens with clips from the Matte Brand pop-up shop, held during New York Fashion Week in February 2018.
In part two of our interview with Matte Brand designer Briana Shaneè Wilson, she discusses the label’s sub-brands, finding a balance between making too much/too little product, competing with fast fashion retailers like Fashion Nova and figuring out the most effective use of influencers.
Wilson also discusses her plans to bring her pop-up shop to London and why she was drawn to the idea of visiting South Africa.
The video finishes on a more personal note, delving into what she likes to watch on Netflix, books that have been game-changing for her and her goals for Matte Brand in the next year.
Check out part one of our interview with Wilson here:
Check out part two below.