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Sneakers April 18, 2018
By Snobette
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Sneakers

Fila Goes All Out With Pop Up Shops For Mindblower And Mindbreaker 2

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April 18, 2018. Leave a Comment

Fila is planning three pop-up stores globally to celebrate the relaunch of its Mindblower and Mindbreaker 2 silhouette.

First released in the mid-90s, the Mindblower is known for a distinct, oversized wavy logo covering the shoe’s outsole. The Mindbreaker 2.0 is an updated version of the Mindblower.  The shoes will be released along with a collection of coordinated apparel and accessories.

Each of the stores will feature versions of the Mindblower and Mindbreaker 2 shoe made in collaboration with “friends of Fila,” including Akomplice, Alumni + Diem, Archive, Artek, Artifact Public, Avenue, Bad Dads Club, Burn Rubber Detroit and Tampa, Chapter II, CLAW$$, Community 54, 10 Corso Como, Deviceone, Embellish, Good Kicks, Guadalupe, Hall of Fame, Han Cholo, HSTRY, Hungry Eyes, Institution18B, Jack Lemkus, Kasina, KicksLove, Kinfolk, Fafayette, Lucid FC, Maha, Maino, Marcus Troy, Pink Dolphin, Raunchy, Regina’s Grocery, Rime, Salvin’s, Shelflife, Shelta, Shinzo, Skim Milk, Sneaker Junkies, Sneaker Lab, Sneaker’s Delight, SNKR Inc, Truth Seeker, Well Connected and WorkWell.

Images for all the collaborative shoes can be seen at filamindblower.com, along with more info about the pop-up shops.

Pop up timing is as follows:

New York:
107 Grand Street
April 20th through May 3rd
Monday-Thursday 12:00 PM through 8:00 PM
Friday-Sunday 10:00 AM through 8:00 PM

Seoul:
Kasina Premium Shop
Hongdae: 6, Jandari-Ro 6-Gil, Mapo-Gu
April 20th through May 4th
Monday-Sunday 12:00 PM through 22:00 PM

Tokyo
Atmos Blue Omotesando
29-4, Jingu-Mae 4-Chome, Shibuya-Ku
April 20th through May 17th
Monday-Sunday 12:00 PM through 22:00 PM

Check out four of the collaborative shoes below.

fila mindblower
Fila Mindbreaker 2.0 x Marcus Troy
fila mindblower
Fila Mindbreaker 2.0 x Akomplice
fila mindblower
Fila Mindbreaker 2.0 x Lucid FC
Mindbreaker2 X Rime Shoe Outside
Fila Mindbreaker 2.0 x Rime

Sneakers Fila Mindblower

Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

Stay tuned for more updates!

#vans
#valentino 
#valentinoxvans
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