Given Supreme’s mostly middle/wealthy white customer base, it’s collaboration with Lacoste surely will be well received. Lacoste is known for it’s preppy appeal and most Supreme shoppers probably grew up in a household with family members wearing the label’s alligator-adorned polo shirts.
The collection consists of a wool varsity jacket, nylon anorak, hoodie, crewneck, velour half-zip track top, polo shirt, track pants, sweat shorts, velour bucket hap, waist bag, shoulder bag, nylon camp cap and twill six-panel cap.
This collection will drop online and in Brooklyn, Manhattan, Los Angeles, London and Paris stores on April 19, 2018. Offerings will release on April 21st in Japan.