Italian-label Gucci continues to celebrate logo love with a capsule of sport-inspired items featuring the GG print. Items include a dress, skirt, track jacket, drawstring pleated skirt and joggers. Garments make use of what Gucci describes as technical jersey the label first made use of in the ’80s. Items are detailed with Gucci’s trademark web stripe combined with sporty red, white and blue overlays.
The GG pattern prominently splashed back on the scene in Beyoncé’s “Formation” visual, which featured custom GG costumes. Subsequently the GG look has been widely embraced by prominent musicians, including and especially Rihanna, who (of course) was the first one spotted in the technical collection way back in February 2017.
Priced from $1,500 for the joggers up to $2,200 for the dress, Gucci GG technical jersey collection is available now on gucci.com.
