Calvin Klein continues to extend the brand’s offerings, announcing the arrival of Calvin Klein Jeans Est. 1978, a 60-piece collection that references the year the label launched denim.
Offerings reference the label’s early days through two different logos. One is a black and white silhouette of Brooke Shields inspired by her famed 1980 Richard Avedon-shot ad campaign, while the other is a rectangle patch detailing the year denim was founded as well as the location of Calvin Klein’s corporate headquarters.
Following the debut Est. 1978 collection, the brand will follow through later this summer with an Americana grouping inspired by the some of the Western motiffs Simons has shown on his 205W39NYC runway.
Owned by U.S.-based PVH Corp., Calvin Klein tappped Raf Simons as chief creative officer in August 2016. Calvin Klein brand extensions include the high-end 205W39NYC as well as a lower-priced Calvin Klein read-to-wear line.
Pricing for the Established 1978 line ranges from $40 for keychains and $100 for a chain wallet up to $600 for a parka. For group one, all items as of July 13, 2018, are available for pre-order on CKEST1978.com.
Have a look at some of the pieces from the current drop along with grouping two below, along with a campaign video.