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Sneakers July 12, 2018
By Snobette
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Sneakers

Jordan Collaborates With Vogue’s Anna Wintour Of All People

July 12, 2018. 1 Comment

Air Jordan announced plans today for a two shoe collaboration with Vogue and Anna Wintour, a bit of an odd ball choice because her signature style is pretty much the opposite of casual. In a campaign video, Jordan plays off on the style mismatch by showing her as a hoops whiz behind closed doors.

The two shoe capsule includes the Jordan 1 High Zip AWOK offered in either white or red leather with a lacing system has been replaced by a key-ring zipper. The second silhouette is a Jordan 3 AWOK featuring a maroon or black tweed upper, a material story inspired by Wintour’s love of Chanel tweed suits.

Both silhouettes are stamped with the letters AWOK (Anna Wintour OK), the signature Wintour uses to sign off on magazine images and stories.

While the pairing of Jordan and Wintour may be an oddball choice, one of the brand’s stated goals this year has been growing its women’s sales so it makes sense it would attempt to connect with female customers through innovative messaging.

The Jordan 1 High Zip AWOK will drop on  July 21, 2018 at Hirshleifers, Kith, Nordstrom x Nike and North America Jumpman Doors (306 Yonge in Toronto and 32 South State in Chicago). The Jordan 3 AWOK will launch on September 7th. No details yet on pricing.

Check out images of the shoes below, along with video of Wintour wearing the red version of the Jordan 1 shoe.

Sneakers Anna Wintour Jordan

First look: New Balance 9060 by #Mowalola, shown d First look: New Balance 9060 by #Mowalola, shown during the label’s PFW presentation earlier today.
Trust, this isn't over! We will be fighting for wo Trust, this isn't over! We will be fighting for women's freedom to control their fertility with our dying breath!!
The always fly @belladonala and @sweetstreetcosmet The always fly @belladonala and @sweetstreetcosmetics landed at Nordstrom with a capsule collection of jerseys, shorts, satin bomber jackets, cosmetics and accessories. Now on nordstrom.com

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🕊 Long Live Virgil 🕊 Louis Vuitton's spring 🕊 Long Live Virgil 🕊 Louis Vuitton's spring '23 runway show in Paris today, honored the Abloh's legacy with a performance by Kendrick Lamar and the Florida A&M University marching band, the Marching 100.

Commenting on the use of a marching band, LV men's musical director @benjib, one of Abloh's longtime collaborative partners, said, "This is the ninth season. When we raised the idea of having a marching band, we wanted the energy, spirit, and sound.I really wanted to reach out and see if there was any possibility that we could make it happen. I am glad that we did.”

The collection was designed and styled by a team of creatives, including Ib Kamara, who was recently appointed Off-White image and art director.
Hanifa’s latest collection, now available to pur Hanifa’s latest collection, now available to purchase. 

Dare we say this is designer Anifa Mvuemba’s best effort to date?
Designer #GlennMartens Resort'23 runway collection Designer #GlennMartens Resort'23 runway collection for #YProject during Men's Paris Fashion week earlier today.

Martens never dissapoints with his silhouettes, layers and of course accessories.

The floral strappy sandals on the slide are 🔥🔥🔥and are we getting ASMR vibes from the concrete? 

🎥:@thevisionlabagency
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