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Nike August 28, 2018
By Snobette
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Nike

Nike Shock Drops Serena Williams Off-White Air Max 97

nike-off-white-air-max-queen-serena

August 28, 2018. 3 Comments

Nike once again finds a new way to add a twist to obtaining its most coveted drops, this time with the Off-White Air Max 97 Elemental Rose “Queen” silhouette launched as part of a capsule celebrating Serena Williams’ 18th U.S. Open appearance.

Yesterday (August 27, 2018), Nike re-released the “Queen” shoe on its SNKRS app using an unannounced launch aka a shock drop.

Sized from women’s 5.5-15.5, the shoe first popped up in the evening yesterday on Nike’s SNKRS app where it was featured in the app’s “Behind the Design” section. Around the start of Williams’ first U.S. Open match, which began at 7:00 PM EST, the shoe became available on the app but remained located in the “Behind the Design” section of the app.

In order to purchase the shoe, the buyer first was required to scratch/rub an image of the shoe’s blank Off-White zip tie to reveal the copy. If properly executed, a video featuring Williams and Virgil Abloh was shown, followed by access to purchase the shoe.

While sneaker fans find Nike’s scavenger hunt methods infuriating, at the same time they’ve been effective in thwarting bot users.

The shoe was first released on August 20th on the SNKRS app but was only available to individuals located in New York City. Off-White, Kith and Dover Street Market’s New York locations also had a very limited number of pairs, which were available through a raffle system.

Priced at $190, the shoe is now reselling on StockX for a starting price of $1,000.

Note that the capsule also includes a Nike x Off-White Blazer Mid, which hasn’t dropped yet. [Update: the Blazer dropped shortly after 11:00 AM EST on October 25th.]

On top of the launch, Nike also released a new ad featuring Williams and her father that you can check out here.

Check out images of the Nike Air Max 97 x Off-White Elemental Rose “Queen” below.

nike-off-white-air-max-queen-serena

nike off white serena air max 97 queen 1

nike off white serena air max 97 queen 2

nike off white serena air max 97 queen 3

nike off white serena air max 97 queen 4

Nike Air Max 97 Off-White Serena Williams

Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

Stay tuned for more updates!

#vans
#valentino 
#valentinoxvans
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