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Nike August 28, 2018
By Snobette
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Nike

Nike Shock Drops Serena Williams Off-White Air Max 97

nike-off-white-air-max-queen-serena

August 28, 2018. 3 Comments

Nike once again finds a new way to add a twist to obtaining its most coveted drops, this time with the Off-White Air Max 97 Elemental Rose “Queen” silhouette launched as part of a capsule celebrating Serena Williams’ 18th U.S. Open appearance.

Yesterday (August 27, 2018), Nike re-released the “Queen” shoe on its SNKRS app using an unannounced launch aka a shock drop.

Sized from women’s 5.5-15.5, the shoe first popped up in the evening yesterday on Nike’s SNKRS app where it was featured in the app’s “Behind the Design” section. Around the start of Williams’ first U.S. Open match, which began at 7:00 PM EST, the shoe became available on the app but remained located in the “Behind the Design” section of the app.

In order to purchase the shoe, the buyer first was required to scratch/rub an image of the shoe’s blank Off-White zip tie to reveal the copy. If properly executed, a video featuring Williams and Virgil Abloh was shown, followed by access to purchase the shoe.

While sneaker fans find Nike’s scavenger hunt methods infuriating, at the same time they’ve been effective in thwarting bot users.

The shoe was first released on August 20th on the SNKRS app but was only available to individuals located in New York City. Off-White, Kith and Dover Street Market’s New York locations also had a very limited number of pairs, which were available through a raffle system.

Priced at $190, the shoe is now reselling on StockX for a starting price of $1,000.

Note that the capsule also includes a Nike x Off-White Blazer Mid, which hasn’t dropped yet. [Update: the Blazer dropped shortly after 11:00 AM EST on October 25th.]

On top of the launch, Nike also released a new ad featuring Williams and her father that you can check out here.

Check out images of the Nike Air Max 97 x Off-White Elemental Rose “Queen” below.

nike-off-white-air-max-queen-serena

Nike Air Max 97 Off-White Serena Williams

Let's set the record straight on this fine Monday! Let's set the record straight on this fine Monday! The borough with flyest individuals is?

Brooklyn all day, then BX and Harlem. Not sure how Queens entered the chat. No shade. 

Come with receipts if you disagree 😎

📹 mysteryfashionist
Founded in 2016 by Gilda Ambrosio and Giorgia Tord Founded in 2016 by Gilda Ambrosio and Giorgia Tordini, The Attico hosted its first runway show on Saturday, on a Milanese street in the Arco della Pace neighborhood. 

Ambrosio and Tordini see the street as the most democratic of spaces, where life happens and fashion truly comes alive. In press with WWD Tordini shared, "We didn’t work over the past seven years thinking about how one day we would have hosted a runway show. That was never our priority, we worked to build the company."

Oozing of a certain cool, the brand is beloved by many fashion creatives, as Vogue noted attendees included Ferragamo’s Maximilian Davis, Gucci’s Sabato De Sarno, Jerry Lorenzo, Moncler CEO Remo Ruffini and DSquared designers Dean and Dan Caten, to name a few.
Designer Sabato de Sarno's debut Gucci collection. Designer Sabato de Sarno's debut Gucci collection. On a scale of 1-10 with 10 being 🔥🔥🔥 how would you rate it?
Interesting comments from JT who talked about wear Interesting comments from JT who talked about wearing more than just "spandex and shark boots," and having "pieces for days." 

She said until she developed "range," she didn't hear from any brands other than Fashion Nova."

To her point, JT is fresh off of a stunning campaign for Beats by Dre x Mowalola.
Fall textures for #Yaito's upcoming bag dropping t Fall textures for #Yaito's upcoming bag dropping this Friday September, 22nd at 12 PM EST on carltonyaito.com.
Timberland x #NinaChanelAbney's collaboration drop Timberland x #NinaChanelAbney's collaboration dropped earlier this week, featuring apparel and two boot silhouettes: the '78 hiker and the 6-inch wheat remixed with a leather overlay.

The cardigan above is the piece! 

Available on timberland.com.
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