Puma and 1AM Agency CEO YesJulz née Julieanna Goddard have revealed their collaborative clothing and shoe capsule. Titled NRG, the offerings include a cropped hoodie, leggings and a sports bra. The shoe is a Puma Tsugi sneaker silhouette.
The lookbook features NJ singer/songwriter 070 Shake, DJ Odalys and rapper Lexii Alijai, a line up of music creatives reflecting Goddard’s role as a music promoter and manager.
“I grew up a tomboy sneaker head so now to have my own shoe and capsule collection with Puma, really is a dream come true,” said Julz. “I knew I wanted to incorporate bright, vibrant colors. The NRG yellow reminds me of home, Miami and the purple is both my mother and my favorite color. I draw on bright colors for inspiration when I need it, and this is my way of sharing that energy with everyone.”
To celebrate this collaboration, Puma and Goddard will be donating a portion of sales to The Motivational Edge‘s new campus opening in Miami this September.
The capsule drop on August 17, 2018 at puma.com and select retailers. Julz is also planning special events at sneaker boutiques Concepts, Wish, Shoe Gallery and Madison Beverly Hills. Check out the dates below.
Puma NRG coming this week to a city near you🚀 pic.twitter.com/FHPvbVvwz4
— Julz (@YesJulz) August 14, 2018
Puma x Yes Julz promotional tour