Kanye West shows love to the youthful upstarts with a visual for “I Love It” featuring 18-year-old Miami rapper Lil Pump. The Spike-Jonze-produced video also includes comedian Adele Givans, who riffs on women having orgasms. With West and Pump both sporting out-sized, box-shaped Yeezy-inspied outfits, the visual feels equal parts surreal and cartoonish.
The video made its debut at the first-ever PornHub Awards, held at the Belasco Theater in Los Angeles on September 6, 2018. West acted as the creative director for the event, a role he was tapped for after he revealed in a visit to “Jimmy Kimmel! Live” that he’s a fan of Pornhub.
The event trophies were designed by West and the show’s various presenter were all dressed in Yeezy. West also performed, which included an appearance by Teyana Taylor. Pump was not present at the event because he was in jail for violating probation.
Check out “I Love It” below.