Nike SoHo has launched a “dust do it” pop-up shop celebrating the 30th anniversary of the brand’s call-to-action signature phrase. The shop includes special items including an Eiffel chair boxing gloves, a tennis ball, table tennis paddle, coffee mug, water bowl and more, all embellished with the phrase just do it.” According to staff the items are updated on a daily basis.
In addition to the pop up, there’s an array of “just do it” t-shirt customers can customize with a single word of their choice.
The special just-do-it items and t-shirt customization are available in-store only at the SoHo shop located at 529 Broadway in New York. Customers must also be a SNKRS member to purchase the items.
The first floor also includes “just do it” -themed apparel and shoes, some of which are available on nike.com.
Nike lauched the “just do it” shop on September 1, 2018. The brand’s first floor themes change frequently and without notice so if you want in on these items make your way to the store pronto.
Check out the items in the shop below.