Emmy-award-winning actress Lena Waithe has been tapped to executive produce “You Ain’t Got These,” a sneaker themed show that will explore sneaker culture. Rather than just an examination of hot kicks, the shoe will examine the impact of race, politics, class and gender on the culture.
The show will be featured on Jeffrey Katzenberg’s new Quibi platform. Started up two years ago, the platform is described as focusing on premium episodic content told in bite-sized chunks. The platform is expected to launch in late 2019 and charge $5 a month for video with advertising and $8 a month commercial-free.
Waithe’s interest in sneakers came to the forefront when she appeared on an episode of “Sneaker Shopping with Complex” in May 2018. She was also featured in an April 2018 Nike ad campaign in which she plays the role of a sneaker therapist.
“Sneaker Shopping with Complex”
Nike: “It’s Gotta Be the Shoes