Louis Vuitton officially launched Virgil Abloh’s debut menswear collection with a party at a pop-up store in London on October 20, 2018. Attendees at the event included Frank Ocean, Idris Elba, Rita Ora, Adwoa Aboah, Sita Abellan and Lash.
Reflecting the Wizard of Oz theme of the collection, the pop-up features motifs like the film’s famed yellow-brick road and poppy fields.
Thus far Louis Vuitton only has provided info only on the London pop-up location, which is open from October 21-25, 2018. You can book tickets for the location here.
However, there are images of a Shanghai pop-up circulating and there will probably be additional stores in major cities including possibly New York, Paris, Tokyo and Seoul.
According to Instagram account @dlouisvdotcom, the pop-ups will include seven leather good pieces, 11 accessories, 24 ready-to-wear items and three shoe silhouettes. Some of these pieces will be exclusive to the pop up and won’t return with the official global launch of the collection in January 2019.
There will be an invite to pre-order the January collection but according to the same account, it is invite only. However, there may be additional pre-order opportunities closer to the January launch.
Check out some of the items in the collection below.
View this post on Instagram
Poppy fields SS19 London Pop up by @virgilabloh . The Vuitton visuals team absolutely killing it as always. Another great concept by them. . Thanks to @mrboliu for letting me use his footage 💕 • • • @fayedreamsalot #louisvuitton #lvmen #louisvuittonlover #lv #monogram #dlouisv #luxury #highend #highendfashion #fashion #louisvuittonjapan #lvsingapore #louisvuittonmalaysia #ルイヴィトン #louisvuittonparis #louisvuittonbags #louisvuittonph #lvss19 #lvmenss19 Prices and information are all subject to change and should be treated as estimates and guesses. Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Copyright © 2018 by LOUIS VUITTON All rights reserved. We are not affiliated, associated, authorised, endorsed by, or in any way officially connected with Louis Vuitton Malletier, or any of its subsidiaries or its affiliates. The official Louis Vuitton instagram can be found at @louisvuitton. The name “Louis Vuitton” as well as related names, marks, emblems and images are registered trademarks of Louis Vuitton Malletier.
Follow the yellow-brick road