New York-based creative Ava Nirui has once again partnered with Marc Jacobs, this time offering up an “I Can’t Believe It’s not Marc Jacobs” yellow hoodie detailed with embroidered daisies. Unless you’re a child of the ’00s, you know the phrase is a play on the imitation butter product called I Can’t Believe It’s not Butter.
Nirui also tapped three friends to create their own Jacobs-inspired designs. Idea Books’ hoodie graphic takes inspiration from scratch-off lottery tickets, Avi Gold pays homage to classic Jewish deli font themes and Julian Consuegra tapped into his appreciation for gaming animation.
Priced at $195, the Nirui x Jacobs hoodie launches on marcjacobs.com and all Marc Jacobs stores on November 1, 2018 at 9:00 AM EST.
Check them all out below.