Pepsi has released its full Super Bowl ad (below) featuring actor Steve Carell with rappers Lil John and Cardi B. The ad includes a clip of Cardi’s smash single “I Like It” featuring Bad Bunny and J Balvin.
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Super Bowl advertisers are beginning to preview their big ticket ads and Pepsi today (January 24, 2018) queued up a spot featuring Cardi B. Set in a diner, the preview shows the charismatic Cardi clicking her nails against a sequined can of Pepsi, a move that recalls her ASMR video from October 2018. Styled by Kollin Carter, she’s wearing a checkered sequined Chae New York dress and blinged out nail art that coordinates with the can.
Cardi allegedly turned down a chance to perform during the NFL’s Super Bowl halftime show in solidarity with Colin Kaepernick, as such it’s interesting to see she’s still making an appearance during the league’s banner event.
The Super Bowl takes place on February 3, 2019 and will feature the New England Patriots versus the Los Angeles Rams.
The Pepsi ad follows news that Cardi will begin a Las Vegas residency in April 2019.
Check out the spot below.