Selena Gomez marked her return to Instagram with an announcement of coming plans for Puma projects, and today the brand rolled out a new campaign featuring Gomez . The campaign is an engine for Puma’s new DEFY ITZ silhouette, a stylish training silhouette whose knit upper and Profoam sole is designed to provide cushioning and comfort during workouts.
Gomez has been the face of the Defy sneaker since it made its debut at retail in May 2018.
Puma’s DEFY TZ will launch on January 17, 2019 at Puma stores, puma.com and select retailers globally.
Check out campaign images below.