Sneakers

Selena Gomez Returns As Face Of Puma’s DEFY ITZ Campaign

January 17, 2019. Leave a Comment

Selena Gomez marked her return to Instagram with an announcement of coming plans for Puma projects, and today the brand rolled out a new campaign featuring Gomez . The campaign is an engine for Puma’s new DEFY ITZ silhouette, a stylish training silhouette whose knit upper and Profoam sole is designed to provide cushioning and comfort during workouts.

Gomez has been the face of the Defy sneaker since it made its debut at retail in May 2018.

Puma’s DEFY TZ will launch on January 17, 2019 at Puma stores, puma.com and select retailers globally.

Check out campaign images below.

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London-based Nigerian fashion designer Mowalola Og

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The spring 2024 runway stirred controversy because it included a mini skirt adorned with the flag of Saudia Arabia, which features the Shahada, an Islamic oath. Strict observers of the faith descended on the label's social media feeds where they excoriated the designer for printing the the holy oath on clothing, which has been banned by the Saudi Ministry of Commerce for commercial purposes since 2022. Ogunlesi initially brushed off the criticism but then apologized and took down images of the skirt.

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The Central Saint Martins graduate also spoke on the ongoing challenges of keeping a small label funded along with her wish to work for a larger label. Highlighting a lead creative role at Alexander McQueen, Burberry, Givenchy and Vivienne Westwood as goal worthy, Ogunlesi pointed out that the industry might not be ready to hire a Black woman to lead a major label. "I’ve never seen any Black woman at the head of any house, and I keep seeing all these diagrams of the history of fashion houses and it’s all white people.

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U.S.-born stylist and editor Gabriella Karefa-John