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Campaign February 25, 2019
By Snobette
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Campaign

Nike And Serena Williams Encourage Women To ‘Dream Crazier’

nike-dream-crazier-ad

February 25, 2019. Leave a Comment

Tennis great Serena Williams narrates a Nike ad featuring female athletes performing despite double standards that judge them more harshly than their male counterparts.

Created by Portland-based ad agency Wieden + Kennedy, the 90-second spot was officially debuted during last night’s Academy Awards. Athletes featured in the ad include Williams, WNBA player Lisa Leslie, Olympic gymnast Simone Biles, Olympic fencer Ibtihaj Muhammad,Olympic snowboarder Chloe Kim, professional soccer players Olivia Moultrie and Alex Morgan, San Antonio Spurs assistant coach Becky Hammon, skateboarder Sky Brown, boxer Sky Brown and boxer Chantel Navarro.

The ad is a follow-up to Nike’s September 2018 Colin Kaepernick ad, titled “Dream Crazy.”

A veritable response to the uproar over Serena’s controversial U.S. Open loss in September 2018, Williams state, “If we show emotion, we’re dramatic. If we want to play against men, we’re nuts. And if we dream of equal opportunity, delusional. When we stand for something, we’re unhinged. When we’re too good, there’s something wrong with us. And if we get angry, we’re hysterical or irrational or just being crazy.”

She goes on to list women in sports who have broken barriers and were called crazy for doing so and referencing herself, she states, “Or winning 23 Grand Slams, having a baby and then coming back for more? Crazy, crazy, crazy, crazy and crazy. So if they want to call you crazy? Fine, show them what crazy can do.”

Check out the visual below.

Campaign Nike Serena Williams

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Cathari was in her third year of stuides a the Amsterdam Fashion Institute, when she won the VFiles Fashion show in 2017, the first student of her school to do so. Her colorful collection of upcycled vintage Adidas tracksuits caught the eye of the brand who reached out to her a year later to create a capsule inspired by her runway. The same collection also landed Cathari on Kith founder Ronnie Fieg's radar. 

Fieg made the connection to Cathari through Aimé Leon Dore founder and creative director Teddy Santis, who was friendly with her and knew Fieg was looking for someone to lead creatives for Kith Women. 

Commenting on the hire, Kith founder Ronnie Fieg said, "I’ve always wanted to offer women the same experience that we we offer men, that they can shop the brand and footwear on the same level; but I’ve had the struggle of not knowing how to communicate it the same way and emotionally connect to it in the same way and wanted to make sure the person that we brought on board could wear and live through the product they create. That they eat, breathe, and live the brand inside and out.”

#kithwomen #kith #ronniefieg
During a recent trip to Dubai, we discovered a dop During a recent trip to Dubai, we discovered a dope woman-owned perfume line by Dubai-based  Noura Abloushi. 

Launched in August '22, @rumors.ae boasts an assortment of 8 scents that cleverly blend lighthearted, tongue-in-cheek humor in presentation with deep and complex fragrances. While playful in its themes, this collection isn't reminiscent of fruity or sweet scents; instead, its floral-themed packaging exudes sophistication and cosmopolitan vibes. Our top picks are 'She Said That', 'Whispers' and Love&War. 

Currently, Rumors is not globally available yet, It's a brand to keep an eye on! 

#SnobetteScents
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"Today my ties to 10.Deep were severed once and for all. Big bank, takes little bank. But with what goal? I'm not sure of the answer to that question is. I think of what I've seen with the other brands that share the a similar history."

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Tickets for this event go on sale on December 4th at Midnight,  on pyermoss.com.

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