Evian is celebrating its creative efforts with designer Virgil Abloh with a one-day event in New York. Called “Drip Drop,” the event will provide visitors with a free, Abloh-designed 750-millimeter “One Drop Can Make a Rainbow” glass bottle while supplies last.
Following the event, Evian and Abloh’s rainbow bottle will be sold at select hotels and restaurants in Los Angeles, Miami and New York.
Evian’s efforts with Abloh are in part designed to bring attention to the brand’s goal of becoming a 100-percent circular brand by 2025, meaning all of its bottles will be made by recycled plastic by that date.
In addition to give-aways, the location will be decorated with a giant rainbow and a DJ will be on site. The Evian “Drip Drop” event will take place from 12:00-4:00 PM EST on May 9, 2019 at 393 Broadway in Manhattan.