Calvin Klein continues to roll out high impact influencer campaigns, this time tapping model Bella Hadid and digital influencer Lil Miquela.
The effort includes head shots of Hadid and Miquela, along with a video showing the pair approaching each other, embracing and then kissing.
While this may be Miquela’s first on-screen kiss, she’s long been marketed as a champion of progressive causes (the post before the Calvin Klein ad advocates for keeping abortion legal), so it’s not surprising her sexuality would be positioned as fluid.
At the same time, Hadid is known for dating men and is currently seeing The Weeknd. Still, she’s never stated how she views her sexuality. In The Weeknd’s song “Lost in the Fire,” he hinted Hadid was bisexual.
Then again, sometimes a check is just a check.