Rihanna today (May 22, 2019) previewed the opening of her Fenty pop-up shop in Paris with a VIP party including LVMH CEO Bernard Arnault, press, models and influencers. Attendees included Edward Enninful, Paloma Ellesar, Adesuwa Aighewi, Kristen Noel Crawley, DJ Kitty Cash, Matthew Hanson, Sita Abellan, Leomie Anderson and Grace Ladoja, among others.
In an interview with WWD, Rihanna explained the see-now, buy-now theme of her label. She explained, “You see it, you love it, you want it . I’m like that I’m greedy,” Rihanna saying the best part of her collection is that it is see-now, buy now.
Offerings include apparel, shoes, jewelry and eyewear, some of which she previewed in a T Magazine article.
Located in 10 Rue de Terenne in Paris’ Marais district in the 4th arrondissement, the store will be open to the public on May 24, 2019 through June 2nd. The store opens at 11:00 AM and closes at 8:00 PM. The collection will launch online on fenty.com in 14 countries, including the United States on May 29th.