German-brand Puma has announced Chicago rapper Dreezy (real name
Seandrea Sledge) as its latest brand ambassador. In her first campaign, Dreezy wears Puma’s new Cali Bold, a 2019 update on the brand’s retro-inspired Cali silhouette. Priced at $80, the Cali Bold silhouette will launch on puma.com on June 20, 2019.
In addition to Puma’s design partnership with Selena Gomez, Puma’s roster of ambassadors include Meek Mill, Adriana Lima, Cara Delevingne, The Weeknd and Big Sean among others.
Earlier this year Dreezy released her second studio album, titled Big Dreez, and has stated she plans to drop a multi-track project this year. Recently, she was also featured on Dreamville’s “Got Me” track.