Reflecting a growing focus on sustainable manufacturing practices, Stella McCartney has selected Canadian singer Grimes (real name Claire Boucher) as the face of Adidas by Stella McCartney‘s fall ’19 collection. The selection is apt because Grimes is known for her efforts to protect the environment.
The fall collection reflects sustainability themes through use of recycled fabrics sourced through Parley Ocean Plastic, a company that collects ocean plastic and uses it to manufacture polyester textiles.
McCartney caused a stir this week when news emerged that luxury house LVMH had made a minority investment in her brand. In a statement, LVMH CEO Bernard Arnault highlighted McCartney’s commitment to sustainable practices as one of the motives for the investment.
Select pieces from the Adidas by Stella McCartney fall ’19 collection are now available on adidas.com and stellamccartney.com.