Global beauty brand Revlon today dropped a new campaign titled “Step Out Of Line,” a three-minute Mathieu Plainfossé-directed video celebrating the brand’s So Fierce line of beauty products. Reflecting the line’s edgier offerings, the video celebrates the creative side-steppers who positively change the status quo of culture.
Produced by Revlon creative director Ruba Abu-Nimah, the visual debuted on June 25, 2019 at Harlem’s famed Apollo Theater and stars Revlon ambassador and dancer Mette Towley, model Alton Mason, trans model Dara Allen, singer Ama Lou and skateboarders Beatrice Domond, Tyshawn Jones and Henry Barco.
The short also features A$AP Ferg, who used the format to debut his new single, “Wam.”
Enjoy Revlon’s “Step Out of Line” campaign below.