Reebok reaches back to its 2001 “It’s A Women’s World” campaign to inspire a thoroughly 2019 collaborative campaign. Rooted in promoting the power and strength of women the campaign includes the phrase It’s A Man’s World, struck-through as a playful way to message who’s really in charge.
The 2019 version of the campaign specifically celebrates women who’ve had success in male-dominated fields and includes Director of marketing and at Crush Lovely, Jazerai Allen-Lord, record producer WondaGurl, artist Distortedd, writer and activist Kimberly Drew and Girl on Kicks blogger, Sanne Poeze.
Reebok collaborated with each woman on one of four Reebok Classic silhouettes: Club C, Aztrek ‘96, Freestyle Hi, Instapump Fury and DMX Daytona . The capsule also includes two It’s A Man’s World t-shirts. All five silhouettes will launch on September 1, 2019 on reebok.com.
Check out campaign images and video below.
