German sports brand Adidas queues up its first effort with new collaborator actor Jonah Hill with a campaign celebrating the Superstar‘s 50th anniversary. Titled “Change Is a Team Sport” the on-going effort will be directed by and feature Hill, along with an array of creatives and athletes associated with the brand.
In the first spot, the focus is on skater Jenn Soto, who makes her way through a facility where creators of all ages and backgrounds have joined forces to work for change.
Participants featured in the first “Change Is a Team Sport” campaign are made up of an array of Adidas-associated creatives and athletes including Tyler “Ninja” Blevins, Kerwin Frost, Blackpink, Pharrell Williams, Yara Shahidi, Anitta, Mariah Duran, Mark Gonzales, Blondey McCoy, Tyshawn Jones, Liz Cambage, Paul Pogba, Nigo, Jackson Wang, Chris Severn, Mette Towley, Tracy McGrady and Anna Isoniemi among others.
Check out the first “Change Is a Team Sport” effort starring Soto below.