In advance of Adidas and Ivy Park‘s debut launch, Adidas has revealed a splashy new campaign starring Beyoncè. The campaign made its debut with a billboard located on the centrally-located TSX Broadway building in Times Square in Manhattan. Sitting astride a low rider bicycle (which brings to mind her 2013 “Blow” video), Beyoncè is shot wearing looks from the cranberry-colored debut collection.
Priced from $25-$250 and sized from XS-XL, the Adidas x Ivy Park will launch on January 18, 2020 on adidas.com/ivypark. The collection will also be available to purchase through the Adidas app. Find more looks at the collection here.
Check out a video of the Times Square billboard below, along with a Grazia cover featuring the collection.