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Campaign

Beyoncè Takes Center Stage In Adidas And Ivy Park Times Square Billboard Campaign

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January 7, 2020. Leave a Comment

In advance of Adidas and Ivy Park‘s debut launch, Adidas has revealed a splashy new campaign starring Beyoncè. The campaign made its debut with a billboard located on the centrally-located TSX Broadway building in Times Square in Manhattan. Sitting astride a low rider bicycle (which brings to mind her 2013 “Blow” video), Beyoncè is shot wearing looks from the cranberry-colored debut collection.

Priced from $25-$250 and sized from XS-XL, the Adidas x Ivy Park will launch on January 18, 2020 on adidas.com/ivypark. The collection will also be available to purchase through the Adidas app. Find more looks at the collection here.

Check out a video of the Times Square billboard below, along with a Grazia cover featuring the collection.

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New #Adidas x #IvyPark imagery including a Grazia China covering showing items from the upcoming capsule and #Beyonce as featured in a #TimesSquare billboard. The debut drop will launch on Jan. 18th on adidas.com

A post shared by Snobette (@thesnobette) on Jan 6, 2020 at 8:32pm PST

Adidas Campaign Beyoncé Ivy Park

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Sneaker drama! Nike executive Ann Hebert today ste Sneaker drama! Nike executive Ann Hebert today stepped down from the company days after a Business Insider story reporting on her 19-year-old son Joe Hebert's sneaker reselling business. It was subsequently reported her son aka @/west.coast.streetwear had used her credit card to purchase the shoes he then resold. 

An internal note from Nike to employees reads: Ann Hebert, VP/GM, North America geography has decided to step down from Nike, effectively immediately. We thank Ann for her more than 25 years with Nike and wish her well.”

Nike employees are not permitted to buy the brand's shoes and resell them at a higher price for profit. 

25 years y'all!
Puma has revealed a splashy new campaign theme for Puma has revealed a splashy new campaign theme for 2021 titled "She Moves Us" ft. pop star Dua Lipa, model Cara Delevingne and stylist June Ambrose 

Themed on a mix of female creatives and athletes, additional ambassadors include WNBA star Skylar Diggins-Smith, model Winnie Harlow, actress Lauren London, designer Nicole McLaughlin and fitness expert and LGBTQ rights activist Bethany C. Meyers, among others.

Commenting on the focus on women, rising pop star Lipa, whose single "Electricity" is featured in campaign video, commented, Sharing stories of success is all part of changing the narrative, especially in fields like sports and entertainment that have tended to amplify the accomplishments of men. Women are already nailing it across the board and celebrating their achievements is exciting and empowering.
Casablanca's sharp take on New Balance's 327 and 2 Casablanca's sharp take on New Balance's 327 and 237 (launched this year) sneakers drop on March 5th on newbalance.com and at select retailers. Pricing is $130 for both. 

These images are from @end_clothing which is currently holding a draw for both shoes.
🌞🌞🌞 Via @bikeliferex 🎥 @daryl.capal 🌞🌞🌞

Via @bikeliferex 

🎥 @daryl.capalot
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