Even for her, beauty mogul Kylie Jenner as of late has been posting at a breakneck pace on her Instagram feed. And while her rate of posting may have increased, what hasn’t changed is the body conscious ‘fits (including and especially Kanye West protégé label Maisie Wilen) she’s famous for.
And while she mostly pairs her outfits with heels, when she does wear sneaker, they’ve been very expensive pairs of Nike silhouettes, including a vintage pair of Nike Dunk SB “What the Dunk” kicks, whose current lowest ask on StockX is $7,500.
This matters because Jenner was last known to an ambassador for Adidas, a contractual agreement that began in August 2018. Well, according to Complex, as of December 31, 2019, the contract between the 22-year-old billionaire and Adidas has come to a close.
Prior to Adidas, Jenner was an ambassador for Puma, a deal that was widely discussed if only because West tried and failed to shut it down through a series of tweets when he caught wind of it in February 2016. At the same time, her sister Kendall Jenner is currently an Adidas ambassador and has been since November 2018.
Given Jenner’s ability to influence, one might guess she’d sign on with Nike, Air Jordan or Converse, though the feeling may not be mutual. While the brand signed Bella Hadid to a much-publicized contract in November 2016, things grew quiet (literally) for Hadid following an appearance on Complex‘s sneaker shopping series, an episode that drew jeers with Hadid viewed as a try hard with little understanding of sneaker culture.
Since signing Hadid, Nike’s splashiest projects have been collaborations with a combination of accomplished athletes, designers and musicians. And while Nike does seed pairs to models, ever since Hadid, the brand has shown an aversion to partnering in a noteworthy way with individuals who lack a genuine connection to sneaker culture.
So while Nike may seed Jenner and her daughter, Stormi, free pairs of shoes, based on recent history it’s a good bet the brand will maintain an arm’s length relationship with the young mogul. However, the brand could forge a more official relationship with Jenner through its Converse brand, which has struggled to grow in the United States, especially among young women.
Below check out Jenner in a Maisie Wilen two-piece set, paired with Nike Dunk SB “What the Dunk” kicks.