Bronx rapper Cardi B continues her role as a Reebok ambassador with a fun, new campaign spot highlighting the brand’s Zig Kinetica sneaker. Tapping into the growing popularity of doorbell and motion-activated, home cameras, the spot is equal parts cute and creepy.
Taking the view from a homeowner’s “Zig Cam1” doorbell camera, the video reveals Cardi and a group of models, all of whom who are wearing Cardi masks along with the shoes. Using the sidewalk leading to the doorway as as runway, Cardi and the models dance and twerk in the Zig Kinetica sneakers to “Runway” by Blaq Tuxedo. Cardi closes the show with a reveal of her real self under the mask.
Priced at $120, the Zig Kinetica is now available on reebok.com.
Check out cute video below.