Sporty & Rich Wellness Club has debuted its first official campaign, an effort directed by brand founder Emily Oberg and photographed by Fahim Kassam. Reflecting Oberg’s love of spare fashion editorials and campaigns of yore, the minimalist shoot features model Mariina Keskitalo in a white high-cut, one-piece bathing suit holding fruits, vegetables and a dry brush.
A extension of Oberg’s Sporty & Rich magazine and clothing brand, Sporty & Rich Wellness Club is themed on providing followers with insight on health and fitness.
Reflecting on the new effort when it first launched in January 2020, Oberg wrote on Instagram, “Sporty & Rich Wellness Club is a platform and community that was created with the sole purpose of helping people to live healthier, happier, longer lives. Here, you’ll find a series of health related tips and info written by myself and others in the wellness space who I look up to and respect.”
And while Oberg is often described as an influencer, in the same post she noted, “Nothing on this page is sponsored, just stuff we’ve actually tried and genuinely like. While some products may have been gifted, I will never promote a product or service that I don’t truly believe in.”
Tips are available on the Sporty & Rich Wellness Club Instagram feed with additional details provided on sportyandrich.com through registration.
Check out the editorial below.