British contemporary artist Damien Hirst has partnered with London-based HENI on a new set of works titled “The Rainbow Editions.” Part of a COVID-19 fundraising effort, the two works are titled “Butterfly Rainbow” and “Butterfly Heart.” The colorful rainbow and heart are digitally made up of bands of photographed colored butterfly wings, one of the Hirst’s best-known motifs.
Commenting on the effort, Hirst stated, “I wanted to do something to support the brave people who are risking their lives to help those in need during this time of crisis.”
Priced at £300 and £1,000, the gicleé on aluminum prints are available to buy starting May 18th from 11:00 AM BST until May 25th at midnight, exclusively through HENI.
The number of editions ordered during the week will determine the final size of the edition. Each edition will have its own unique number and be digitally signed on a label behind the work. All proceeds of the sale will benefit NHS Charities Together and The Felix Project.
View this post on Instagram
I wanted to do something to support the brave people who are risking their lives to help those in need during this time of crisis so I’m selling ‘Butterfly Rainbow’ to help fund the brilliant work being done by @nhscharitiestogether staff across the country and ‘Butterfly Heart’ to raise money for @thefelixproject with @evening.standard who are ensuring food is delivered across London to those who need it the most 🌈❤ . You can buy the prints directly if you go to @heni website and the link is in my bio. They are available to buy from now, 11 am BST, for 1 week only and it will close at midnight on the 25th May. The size of the editions will be decided by how many people want to buy them within that timeframe so hopefully no one will miss out and all profits will go to the charities.