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Campaign May 28, 2020
By Snobette
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Campaign

Naomi Campbell Announced As First Face Of Pat McGrath Labs

pat-mcgrath-naomi-campbell-campaign

May 28, 2020. Leave a Comment

Beauty brand Pat McGrath Labs today (May 28, 2020) announced Naomi Campbell as the first face of the brand. Titled “Divine Rose,” the debut campaign highlights a coming lip and eye makeup capsule launching on May 29th on patmcgrath.com.

In an exchange with Vogue, McGrath stated, “I am so honored to not only be working with a legend who has changed the face of beauty forever, but to be working with a friend and a sister who I love and adore. The fact that this is the first time Naomi has been the face of a beauty brand founded by a woman, and not to mention a fellow woman of color, after 34 years in the business, makes it even sweeter.”

Sharing McGrath’s enthusiasm for the effort, Campbell stated, “I believe in her as a friend and as chosen family, but I also want to see her do well for the industry overall. I want to see a person of color at the top,” says Campbell.”

Makeup artist Pat McGrath’s relationship with the famed supermodel extends back to 1994 when McGrath, Campbell and Kate Moss first worked together on an i-D magazine editorial.

Check out campaign video below.

View this post on Instagram

ALL HAIL THE QUEEN 🌹🌹🌹 BEHOLD the LEGENDARY @naomi, the First-ever Global Face of PAT McGRATH LABS, starring as “Divine Rose” in the campaign for the *NEW* #MothershipVIII Divine Rose II Eye Palette 🌹🌹🌹 The Divine Rose Collections for Eye & Lips arrive tomorrow, 29 May 2020. Sign up now for EARLY ACCESS, exclusively at PATMcGRATH.COM.⁣

A post shared by Pat McGrath (@patmcgrathreal) on May 28, 2020 at 7:37am PDT

View this post on Instagram

DIVINE ROSE ⚡⚡⚡ Mother presents her next generation of haute-house fleurs where brilliantly blendable pigments meet futuristic finishes in the *NEW* Mothership VIII: Divine Rose II Eyeshadow Palette. ⚡⚡⚡ Shop Mothership VIII: Divine Rose II in the LIMITED EDITION metallic pink and the full DIVINE ROSE COLLECTION on MAY 29, 2020 — Sign up for VIP Early Access NOW at PATMcGRATH.COM

A post shared by Pat McGrath (@patmcgrathreal) on May 27, 2020 at 8:51am PDT

Beauty Campaign Model Naomi Campbell Pat McGrath Vogue

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