Singer and rapper Abby Jasmine has built her loyal music following from the ground up through consistent delivery of vibe-heavy, quality projects. In April of this year (4/20 to be exact), she dropped her biggest project to date, a deliciously sexy, nine-track album titled Who Cares.
While she’s now sheltering at home like everyone else, the album followed a non-stop 2019 when she toured with Rico Nasty and T-Pain and also dropped two EPs: “Abnormal” and “On My Way.” Currently she’s a nominee for XXL‘s 2020 “Freshman Class.”
A native to Staten Island, the 21-year-old Cinematic Music Group signee is a prolific creative and has dropped a steady stream of freestyles, singles and hilarious one-off thoughts on life since jumping onto social media as a young girl.
We chatted with Jasmine about Who Cares, how she’s navigating COVID-19 and her biggest accomplishments thus far this year.
Snobette: What did you want to express to the public with “Who Cares”?
Abby: “First would probably be growth. With each project I drop, I always want to uncover something about myself and I hope my listeners are able to relate and reflect on their own personal growth. Each one of my projects has been about me navigating through life, dealing with business, relationships and my own happiness. These are my honest thoughts that I would be uncomfortable expressing in a conversation setting.
“I’ve dealt with a lot of insecurities, with so many people trying to decide what my sound should be, how I should market myself, who I should collaborate with, you name it. This time I just took away all outside opinions and that helped me to really open up. I wanted to show people it’s okay to have moments of vulnerability. It’s okay to FEEL.”
Snobette: The first track “Twenty/Twenty” is themed on focus. With the major curve ball thrown by COVID-19, have you been able to focus, or find balance?
Abby: “I’ve been doing hella soul searching. Smoking weed keeps me from not losing my mind being inside every day lol. All jokes aside, I’m just trying to channel all of the creative energy that I have into other things. I’ve been on my culinary mood lately plus I’ve been drawing and playing video games. Even though we’re social distancing, this whole situation has really allowed me to be more present with my friends and family. I’ve been having a lot of deeper conversations.”
Snobette: In “Chevy,” the final track on the album, you talk about making business decisions to benefit your career. What are your top three creative decisions you’ve made this year so far that you are proud of?
Abby: “Definitely making Who Cares and creating fire visuals with my team. ‘Groovy’ and ‘Coneheads’ are both movies. And educating myself on stocks, probably one of the smartest things I’ve done and if you have the time you should do the same!”
Enjoy Jasmine’s visual for “Coneheads” and stream her Who Cares album below.