French luxury label Chanel normally spends a bundle to present its cruise collections in eye popping locations (recall Cuba in 2016!). This year the collection as designed by Virginie Viard was set to be shown on Italy’s island of Capris. Due to COVID-19, that plan was dashed and the Paris luxury label was forced to make adjustments.
Titled “Balade en Méditerranée’,” the collection was presented with a video and a collection of photographs shot by Bea De Giacomo. While it’s understandable adjustments had to be made, given the label’s level of access to resources ($11.1 billion in global sales in 2018!), it’s hard to believe a utterly unimaginative video and collection of photographs were the best Chanel could come up with.
Stripped of the glamour of location, the world’s best models and an eye-popping front row, the collection falls flat. And even stripping away the lack of a runway, the collection feels out of step, as though it was designed before the disruption caused by coronavirus.
Putting aside the dope eyewear and Jacquemus-inspired quilted micro-bag necklace on this page!
Check out the visual and photographs below.