Fear of God‘s lower-priced Essentials line just dropped a fresh capsule at PacSun. The six-piece capsule is made up of team cozy classics including a t-shirt, long-sleeve t-shirt, zip hoodie, crewneck sweatshirt, polo shirt and sweatpants.
Made of 100-percent cotton, each item is offered in one of three colors: black, tan, cream and white.
FOG was launched in Los Angeles in 2013 by Jerry Lorenzo who when on to launch Essentials in 2018. On the initial reasoning for Essentials, Lorenzo explained to Vogue, “When we first started Essentials five years ago, in all honesty, my heart was in creating a diffusion collection for the kids that couldn’t afford what we were doing at a luxury level.”
However, Lorenzo now sees that thinking as dated. He added, “To me what I was doing with Essentials felt dishonest after a while, because it was just a watered down version of Fear of God. I wanted to provide something that can stand alongside the main line as its own being.
“We don’t feel that accessibility needs to be a knock off or a cheaper version of a better thing. Why not just make a great thing at an accessible price point that’s founded in honesty?”
Ranging in price from $40 for a t-shirt up to $90 for a hoodie or sweatpants, all items are now available (and selling fast) on pacsun.com.
Check out the lookbook below, photographed by Shaniqwa Jarvis.
