Italian luxury label Gucci has dropped part two of a campaign titled “Accidental Influencer,” a playful take on the idea of imitation and replication as seen through the lens of London-based photographer Max Siedentopf.
First debuted in February 2020, the latest version of the campaign highlights Gucci’s retro-flavored Tennis 1977 sneakers as worn by a diverse selection of models wearing pieces seemingly identical to furniture pieces and objects in their home.
According to press on the effort, “The first portfolio featured lookalikes who accidentally run into each other wearing the same pair of Gucci Tennis 1977 sneakers. Now, for the second chapter of the project, director Max Siedentopf captures new characters accidentally matching furniture pieces and objects in their homes.
“The series of images present the low and high-top sneakers, including styles from Gucci Off The Grid, the house’s first sustainable line, designed by Creative Director Alessandro Michele with motifs of the house. This product has not been made using materials of animal origin.”
Made of vegan materials, the collection includes an Off the Grid selection, constructed with recycled, organic and sustainably source materials.
Ranging in price from $630-$690 and offered in seven low styles for women men, all are now available on gucci.com.
Check out the campaign images below.
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Very proud to share a new collaboration with @gucci ❤️💚 Inspired by the #GucciTennis1977 sneaker—where an original low-top shoe from the House archive served as the reference point for the new design by @alessandro_michele—#AccidentalInfluencer presents imagery featuring characters wearing pieces seemingly identical to furniture pieces and objects in their homes.