Commenting on the effort, New Balance chief marketing officer and senior vice president of merchandising Chris Davis stated, “Shared values of transforming the status quo; staying true to oneself; giving back to community; and, respecting heritage while co-authoring a distinct future, are the foundation of the relationship between New Balance and Jaden Smith.”
The silhouette combines two of Smith’s favorite NB silhouettes: the X-Racer and the 1700. The vegan shoe’s upper is constructed of 60% recycled polyester while the shoe’s rounded midsole is divided into three distinct segments.
Referencing the name of Smith’s now-canceled tour in support of his Syre album, the word ((VISION)) is stamped on the soul using a bright pink font.
Priced at $150, NB and Jaden’s Vision Racer drops on July 17th on newbalance.com and at select retailers.
Check out additional images below.