October 26, 2020 update: Drake’s Certified Lover Boy merch is now available here: drakerelated.com. While most of the collection quickly sold out, a couple items came available after an issue with the shopping bag function was repaired. If you missed out, have no fear, it’s quite possible there will be additional Drake and Nike merch launches.
Drake just released new Nike merch for his “Certified Lover Boy” album pic.twitter.com/z19cHB1b72
— Complex Ambition (@CmplxAmbition) October 26, 2020
October 24, 2020: Drake has announced his Certified Lover Boy album will launch sometime in January 2021. While no mention was made of the merch capsule, one has to assume it will be time to coordinate with the album launch.
September 8, 2020 update: Drake’s team continues to seed friends and family with items from his upcoming Nike and Certified Lover Boy merch capsule, but as of today, there is no official timing for the album or the merch capsule.
Model and influencer India Love has been on the receiving end of a gift box of merch and she’s provided lots of good view of the collection, which you can check out below. Note: Love is wearing a pair of custom Nike shorts, which are not included in the collection.
Read the original story below.
Drake made a big statement on Nike in his “Laugh Now Cry Later” video, which was filmed throughout the mega-brand’s Beaverton headquarters. The 33-year-old followed up on the flex with the reveal of what looks like a capsule with Nike that celebrates his upcoming sixth studio album, Certified Lover Boy.
Over the past day or so, Drake has reposted multiple images and videos on Instagram Live of people wearing a collection of clothing co-branded with the Nike and Certified Lover Boy motifs including flowers, hearts and a lipstick kiss impression.
Offerings included the bomber jacket with quilted hearts Drake worn in the visual, a grey hoodie, several t-shirt designs, socks and a dad cap.
While there’s no album drop date yet (though October is the rumored month) much less official information on a Nike and Drake merch capsule, there’s some chatter this collaborative effort will be launched with a New York pop up.
Check out preview video and images of the Nike and Drake Certified Lover Boy merch capsule below, along with the “Laugh Now Cry Later” video.
