German car company Mercedes and Off-White designer Virgil Abloh have provided a first look at their collaborative car, a G-Class SUV. Titled “Project Gledewagon,” the model was designed to imagine luxury 100 years in the future.
Described as “first sketch of 1 million ideas” by Abloh, the chief design officer Gorden Wagener added, “a work of art that will transform luxury car design as we know it.”
Mercedes press on the effort reads, “Project Geländewagen sees Mercedes-Benz collaborate with the polymath artist, architect, creative director and fashion designer, Virgil Abloh, to create a unique artwork from the iconic G-Class, which turned 40 in 2019.
“Working in collaboration with Mercedes-Benz Chief Design Officer, Gorden Wagener, the partnership marks the unification of two worlds: fashion and art with automotive. The objective? To push the boundaries of each respective creative realm and rebuild the luxury landscape anew.”
As part of the project, a one-of-a-kind home-scale replica of the vehicle will be auctioned off with all proceeds donated to a charity that supports the arts. The winner of the model auction will also receive exclusive access to the co-creators, including a personal introduction to the inspirations behind the artwork and the creative powerhouses’ aspirations for it.
Check out additional looks at the vehicle below, along with a video featuring Wagener, who explains the car’s design themes.
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first sketch of 1 million ideas. @gorden.wagener & i announce the first result @mercedesbenz design studio studying what luxury may look like in 100 years. initial collaboration titled “Project Gledewagon”. transforming the iconic off-road vehicle in an enhanced AMG prototype purely for the street. photography c/o @bafic